2017-2/Tom2(Economical science)
MARKETING
Graf H.-W.
Konsumismus aus gesellschaftlicher und individueller perspektive 5
Laburtseva O.
Effectiveness of marketing activity of an enterprise in conditions of risk 28
Korzh М., Chub І.
Resource oriented management model of production enterprise’s marketing 40
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Lysa S.
Logistics services market in Ukraine: dynamics, structure, prospects 52
Ilchenko N., Kochubei D.
Reference models of management of the trade enterprises’ supply chains 62
MARKETS OF GOODS AND SERVICES
Belinska S., Levitska S.
Export and import potential of Ukraine in frozen vegetables trade 72
Chursina L., Golovenko T., Bartkіv L.
Economic evaluation of processing oilseed flax stems in Ukraine 79
Merezhko N., Ternova A., Sirenko S.
Ballpoint pen market in Ukraine 96
Khakhalieva I.
Market prospects of physiologically functional beverages 104
Palamar V.
Genuine leather market in Ukraine 117