UDC 659.126
 
FAYVISHENKO Diana,
Candidate of Economical Science, Assistance Lecturer of Kyiv National University of Trade and Economics
 

THE CONCEPT OF BRAND POSITIONING 

The article provides analytical aspects of features of the positioning concept in marketing, studies the principles and opportunities for promoting brands, expanding market share, increasing of sales volumes.
 
Keywords: analytical forecast, brand, positioning, trademark promotion, marketing, volume of sales.

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