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Міжнародного науково-практичного журналу "Товари і ринки" з технічних та економічних наук 

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PROMOTION OF GOODS AND SERVICES BY INTERNET ADVERTISING

Автор: Редактор on . Posted in 2011-1

UDC 004.738.5:339.138
 
PIATNYTSKA G.,
doctor of economics sciences, professor,
KyivNational Universityof Trade and Economics
 
PROMOTION OF GOODS AND SERVICES BY INTERNET ADVERTISING
 
The article determines the efficiency of Internet advertising use in the process of trade enterprises’ goods and services promotion. The recommendations for improvement Internet-marketing practice during realization of promotion strategy by the Ukrainian trade enterprises are developed.
 
 PROMOTION OF GOODS AND SERVICES BY INTERNET ADVERTISING